Last edited by Gardajar
Saturday, April 18, 2020 | History

5 edition of Retailing: concepts, institutions, and management. found in the catalog.

Retailing: concepts, institutions, and management.

Rom J. Markin

Retailing: concepts, institutions, and management.

  • 373 Want to read
  • 24 Currently reading

Published by Macmillan in New York .
Written in English

    Subjects:
  • Retail trade,
  • Retail trade -- Management

  • Edition Notes

    Includes bibliographical references.

    StatementEdited by Rom J. Markin, Jr.
    Classifications
    LC ClassificationsHF5429 .M322
    The Physical Object
    Paginationxiv, 398 p.
    Number of Pages398
    ID Numbers
    Open LibraryOL5446267M
    LC Control Number73125408

    Advances in marketing, customer relationship management, and e-services (3) Business (3) Handel und internationales marketing / retailing and international marketing (3) International series in operations research & management science (3) Palgrave macmillan studies in banking and financial institutions (3) Routledge library editions (3).   According to the wheel theory, retail innovators often appear as low-price operators. Thus, the cycle begins with retail institutions starting off with low prices and low service levels.. The second phase is trading ers who wish to expand their business and attract more customers enhance the quantity and quality of merchandise they handle, provide more services and open outlets in Author: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. Undergraduate course electives course descriptions. consumer buying behavior, retailing strategy, human resource management, information systems, customer relationship management, merchandise management, vendor relations, pricing, and store management. This is an introduction to retailing concepts and processes. The student will explore. The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics.

    22, , secondary regulations for financial management and control and this manual is the legal framework of financial management and control within the public sector entities in the Republic of Macedonia. Manual for financial management and control model is structured to establish a.


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Retailing: concepts, institutions, and management. by Rom J. Markin Download PDF EPUB FB2

Additional Physical Format: Online version: Markin, Rom J. Retailing: concepts, institutions, and management.

New York, Macmillan [] (OCoLC) Retailing: concepts, institutions, and management. Paperback – by Markin, Rom, (Author) See all formats and editions Hide other formats and editions.

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in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstrds Executive M.B.A. bility: This title is out of print. OCLC Number: Description: xiv, pages illustrations 23 cm.

Contents: Part 1: The background for retailing decisions --The economic foundations of retailing --The universe of retail institutions: part one --The universe of retail institutions: part two --Four theories of retail institutional change --The dimensions of retail competition --Part 2: Management of the retail enterprise.

The Book This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges.

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